Are You Wasting Money on Google Ads? 9 Signs Your Campaign Is Broken
TL;DR: Google Ads can be a powerful engine for direct bookings, but only when campaigns are built with precision and maintained with care. This post uncovers 9 high-impact mistakes, many specific to boutique hotels, that silently drain your ad spend and kill ROI. Use this as your roadmap to transform your ads from money pits to profit centers. — Why Your Google Ads Budget Is Disappearing (And It’s Not What You Think) If you’ve ever run Google Ads and felt like you were lighting money on fire, you’re not alone. Many boutique hotel owners and marketing managers feel frustrated by the lack of return, especially compared to commissions paid to OTAs. But the platform isn’t broken. The problem lies in how campaigns are set up and maintained. And most of the biggest issues aren’t obvious. This post pulls back the curtain on the most expensive, often-overlooked errors that sabotage hotel