Content Marketing

TL;DR: Most boutique hotel FAQ pages are an afterthought—but when done right, they can be one of the most powerful tools to increase direct bookings and reduce reliance on OTAs. By answering guest questions strategically, optimizing for SEO and AI-driven search, and embedding calls-to-action, you can turn FAQs into a revenue-driving asset that builds trust and boosts visibility. — Why a Strategic FAQ Page is a Game-Changer for Hotels For many boutique hotels, the FAQ page is either ignored or treated as a customer service utility, a place to dump answers to questions front desk staff are tired of hearing. That’s a missed opportunity. A thoughtfully designed, curated, and updated FAQ section can serve as both an SEO engine and a conversion driver, positioning your property as the obvious choice for prospective guests. Consider this: organic search accounts for roughly 32.8% of revenue for hotels [Data First Digital, 2025]. When

TL;DR: Most hotel blogs generate traffic but not bookings. This guide shows boutique hotel owners and marketing managers how to use content marketing strategically to build trust, boost brand visibility, and convert more website visitors into direct bookings, all while reducing dependency on OTAs. — Why Your Hotel Blog Isn’t Driving Bookings (and How to Fix It) Let’s be honest, most hotel blogs aren’t working. You might be publishing a few posts a month, maybe a seasonal guide here, a list of events there. You might even be seeing some organic traffic. But if you’re not seeing that traffic convert into bookings, something’s broken. A few of the questions that I ask every hotel I speak to are these: Tell me about your blog. How do you use it to drive growth? How do you measure the results from it? A lot of hotel GM’s or marketers forget that a