AI Search: A New Era of Hotel Discovery
Travelers’ search habits are transforming at lightning speed. Instead of scrolling through pages of search results, more people now turn to AI-driven tools like ChatGPT, Perplexity, Google Gemini, or Google’s AI Mode to plan their trips. Instead of searching for keywords, they pose natural-language questions like “Where’s the best boutique hotel in Napa Valley for a romantic honeymoon weekend?” and the AI often responds with a single, concise answer or recommendation. Hospitality experts have observed a dramatic shift: Travelers no longer scroll through search results; they rely on AI-generated answers and recommendations. AI search platforms synthesize data from countless web sources to provide a single, helpful response. Your next guest may find or fail to find you based on whether AI includes you in its answer. This evolution is not hypothetical; it’s already reshaping how hotels get discovered. Google is now embedding AI directly into the search experience, summarizing travel
