In the ever-competitive world of hospitality and boutique hotel marketing, finding the right digital partner can make all the difference. With so many agencies offering similar services, it’s essential to identify firms that not only understand digital marketing but also have deep expertise in the hospitality industry. To help you narrow your search, we’ve compiled a list of the top 10 boutique digital marketing agencies in 2025 that are helping hotels, resorts, and travel brands grow their visibility, increase direct bookings, and create memorable guest experiences.
Below, you’ll find a breakdown of each agency, including their unique approach, standout services, and top clients they serve. Each of these agencies combines deep industry knowledge with digital excellence, and all have been handpicked based on publicly available information and third-party sources.
Stryde (Lehi, Utah)
Though positioned primarily as an ecommerce search agency, Stryde has built an expertise vertical serving travel, tourism, and hospitality brands—helping them leverage search and AI (LLMs) to drive discovery and bookings. They specialize in supporting small to midsize D2C hospitality brands looking to scale digitally
Core services: SEO, local SEO/Google maps optimization, content marketing, paid search & AI/LLM optimization.
How they help clients: Stryde tailors their search-forward approach to hospitality customers by optimizing brand visibility in evolving search landscapes (organic search, voice, LLMs) while integrating conversion funnels via content, email/SMS loyalty flows, and retargeting. They leverage industry-specific frameworks that elevate search ranking and guest acquisition.
Top 3 notable clients: InterContinental Hotels Group, Zion Ponderosa, The Riv at Zion.
You can learn more about us here.
O’Rourke Hospitality Marketing
O’Rourke Hospitality Marketing is a boutique agency founded in 2004, based in Newburyport, MA. With fewer than 50 employees, the team specializes in hospitality marketing tailored to independent hotels, branded properties, and restaurant groups. They take a consultative, industry-specific approach to strategy, emphasizing flexible, responsive collaboration that often feels like an extension of a client’s internal team.
- Core services: Pay‑per‑click advertising, SEO, metasearch marketing, website design and development (with guest experience design), display advertising, social media strategy, email marketing, conversational marketing/chat tools
- How they help clients: O’Rourke takes a personalized strategy-first approach, crafting digital marketing plans unique to each property, optimizing websites for conversions, deploying chat-based engagement tools, and allowing agility to shift spend between tactics for better ROI.
- Top 3 notable clients: Specific client names are not fully public, though their portfolio includes work for independent hotels, hotel management groups, and restaurant groups, such as Union Station Hotel and CRESTLINE Hotels & Resorts
You can learn more about them here.
Gourmet Marketing
Founded in 2009 and headquartered in New York City, Gourmet Marketing is an award‑winning, boutique firm combining creativity and analytics to serve hospitality brands on a global scale. With a small but powerful team of 11-50 professionals, they emphasize storytelling, innovation, and high-touch client service.
- Core services: Hotel website design, SEO and local SEO, paid media (metasearch, PPC, social), content marketing, marketing automation (e.g. HubSpot), tracking & analytics, yield management consulting.
- How they help clients: They act as an extension of internal teams, blending creative storytelling with rigorous analytics to optimize brand presence, drive direct bookings, and educate audiences. They report helping partners generate $341M in revenue in 2024.
- Top 3 notable clients: Clients include The Marmara Park Avenue, Concorde Hotel, Tribeca Rooftop, Fraser & Thompson, Le Supreme, Arlo Williamsburg, and luxury & lifestyle hotels and restaurant venues in New York and beyond.
You can learn more about them here.
Spherical (New York, NY)
Spherical is a boutique, interdisciplinary agency headquartered in SoHo, Manhattan, that specializes in luxury and lifestyle hospitality branding and digital strategy. Founded in 2011 and growing to a mid‑sized team, they blend striking design, storytelling, performance marketing, and content to help boutique hotels find and engage their ideal travelers. Their approach is rooted in creating a strong brand narrative that guides user experience across discovery, stay, and post‑trip advocacy stages.
- Core services: Branding and narrative strategy, web design & development, content marketing and production, social media strategy and community management, and performance marketing (PPC, paid search, meta ads).
- How they help clients: Spherical forms tight collaboration with hospitality brands to weave story-driven design and tailored digital systems that inspire conversions and enrich guest engagement, from first touch through loyalty. Their interdisciplinary team ensures cohesion across branding, social, content, and paid campaigns, maximizing ROI at each stage.
You can learn more about them here.
Brown Marketing & Communications (San Francisco, CA)
Brown Marketing is a boutique hospitality‑focused agency led by founder Heather Brown, a seasoned CMO-level veteran in luxury hotels and resorts, operating with a small, C‑suite-led team of 2-10 industry experts. They partner closely with boutique and luxury properties to deliver brand-first storytelling and strategy with tactical execution.
- Core services: Brand strategy, positioning & storytelling, website design & creative collateral (print & digital), photography & videography, content marketing, email, social media, PR, SEO, PPC, influencer campaigns, and marketing execution.
- How they help clients: Offering executive-level strategy and flexible execution, they act as a seamless in-house partner. By defining brand narrative, identity, and campaign plans, then executing tactical marketing and creative content, they empower properties to raise awareness, build loyalty, and drive bookings efficiently and cost-effectively.
- Top 3 notable clients: Their showcase lists iconic hospitality and resort names, including Alila Napa Valley, Hyde Hotel (Hutton Hotel), Miraval, Ventana Big Sur, Waldorf Astoria L.A. & Cancun, Montage Deer Valley, Hyatt Centric Key West and others, spanning luxury hotel management groups and boutique independents.
You can learn more about them here.
ENVISIONWORKS, Inc. (Miami, FL)
Founded in 2000, ENVISIONWORKS is a boutique luxury marketing and branding agency based in Miami with a lean team (2-10 professionals). They’re known for a turnkey, creative-led approach serving destination resorts and high-end lifestyle environments worldwide.
- Core services: Luxury branding and brand architecture, website design and user experience, digital marketing and social media, editorial‑grade photography, video & art direction, collateral & lifestyle marketing collateral development
- How they help clients: ENVISIONWORKS combines high-end visual storytelling with targeted digital strategy to articulate unique brand identities for affluent global audiences. By integrating creative direction, premium photography, and data-informed digital campaigns, they deliver polished, cohesive campaigns for luxury hotel and resort clients.
- Top 3 notable clients:
You can learn more about them here.
Quaintise Hospitality (Santa Monica, CA)
Quaintise is a boutique full‑service agency founded in 2003, serving both hospitality and healthcare sectors with precision and creative flair. Operating with a team of approximately 11-50 experts, their roots in strategic branding and targeted marketing for premium travel and wellness clients set them apart.
- Core services: Branding & messaging strategy, web design & development optimized for booking conversions, SEO, PPC and digital advertising, social media marketing, public relations and media outreach, campaign design, analytics, and performance tracking
- How they help clients: Quaintise crafts bespoke campaigns that place the guest journey at the center. By diving deep into customer behavior and market dynamics, they tailor strategies that elevate brand perception and deliver measurable results, boosting revenue, direct bookings, and guest engagement across digital touchpoints.
- Top 3 notable clients: Cedars‑Sinai Hospital, Susan G. Komen (breast cancer org.), and DFW Capital Partners (healthcare‑focused private equity firm).
You can learn more about them here.
Once Upon a Time Hospitality (New York, NY, with offices in London, Santa Barbara & Las Vegas)
Once Upon a Time (formerly IdeaWork Studios, founded in 1999) is a boutique creative agency specializing in hospitality, luxury real estate, entertainment, and gaming brands. Their 11-50 person team operates with independence and agility, leveraging deep industry expertise and premium creative production.
- Core services: Creative branding & brand strategy, visual identity & graphic design, website and mobile app design & development (including custom CMS), search engine marketing (SEM/SEO), social media, email marketing & paid media, advertising & campaign execution across channels.
- How they help clients: The agency crafts immersive brand experiences grounded in guest-centric storytelling and high-touch creative execution. From logo to website to campaign collateral, they align visual design with operational realities, balancing guest satisfaction with brand consistency and executional precision.
- Top 3 notable clients: Civilian, Gurney’s Resorts, and Tarrytown House Estate.
You can learn more about them here.
Lotus Marketing, Inc. (Remote team with HQ in Atlanta, GA)
Lotus Marketing is a women-owned boutique firm launched during the pandemic to support hotels with authentic, people-first marketing—from brand conversion to grand openings. Built entirely by experienced hoteliers, the team brings deep industry knowledge paired with modern digital expertise, serving over 40 hotel brands globally in English, Spanish, and French.
Core services: Strategic brand positioning & hotel marketing support, social media marketing & community engagement, content marketing, creative production, PR & digital collateral, digital media: SEO, PPC, metasearch, email campaigns, digital merchandising
How they help clients: Operating as an extension of the in-house team, Lotus merges hands-on hotel experience with digital storytelling and data-driven tactics. Their strategic and creative campaigns consistently outperform industry benchmarks. Clients average a 110% increase in organic website traffic and a 4.5% lift in bookings, per their site insights.
Top 3 notable clients: While specific client names are not always listed, Lotus publicly mentions working with over 300 hotels and more than 40 brands, from luxury conversions to lifestyle properties and management groups that trust them for strategic launch and marketing execution.
You can learn more about them here.
Tambourine (Fort Lauderdale, FL, with offices across the U.S. and Colombia)
Tambourine has been serving hospitality marketing since 1994, with 200–500 staff on a mission to unify creative, strategy, tech, and revenue management into one commercial‑driven solution. They provide comprehensive marketing platforms and tech specifically tailored to hotels, resorts, and tourism destinations worldwide.
Core services: Custom website design & Symphony CMS platform, SEO optimization, booking engine integration, direct booking strategy, paid search, social media ads, metasearch marketing, group & wedding lead generation, AI-powered review analysis, analytics, and CRM integration
How they help clients: Tambourine acts as both a creative agency and tech provider. By marrying strategic content, website experiences, and conversion-driven direct booking tools, they help hospitality organizations reduce OTA dependency, improve guest engagement, and optimize commercial outcomes across all channels.
Top 3 notable clients: Publicly featured case projects include Fairmont Scottsdale Princess, Lotte New York Palace, Round Hill Hotel & Villas, Spice Island Beach Resort, Bahamas Ministry of Tourism, and Pierre NY, showcasing branding, website design, photography, and paid media work
You can learn more about them here.
Boutique digital marketing agencies provide a level of specialization and service that larger firms often can’t match. Whether you’re launching a new hotel, repositioning an established brand, or seeking to increase direct bookings in an increasingly competitive space, the agencies on this list offer a wealth of strategic insight and proven results. We encourage you to explore these firms further and find the perfect partner to help your hospitality brand stand out in 2025 and beyond.
