TL;DR: Ranking on Google Maps is one of the most powerful ways boutique hotels can win more direct bookings and reduce reliance on OTAs. By optimizing your Google Business Profile, leveraging reviews, using schema markup, and managing price pins, you can build visibility in the “hotel pack” and capture high-intent travelers searching “boutique hotel near me.” Why Google Maps is a Game-Changer for Boutique Hotels For boutique hotels, visibility is everything. The days when travelers started their booking journey on a desktop are long gone. Today, most hotel searches begin on a smartphone, with Google Maps playing a central role in those decisions. A study from Think with Google showed that more than half of travelers book entirely on mobile devices, making Maps visibility critical to winning those bookings before competitors. When potential guests search “boutique hotel near me” or “luxury hotel [city],” they often see the Local Pack or