TL;DR: If your boutique hotel website isn’t appearing in Google search results, the problem is likely rooted in a few key areas, such as under-optimized local SEO, technical site issues, or a lack of compelling, targeted content. This guide delivers practical, hotel-focused SEO strategies built around authentic storytelling, technical optimizations, and local authority-building. You’ll learn how to fix hotel search rankings, stand out from OTAs, and drive more direct bookings through smarter, more intentional digital marketing. Why Your Boutique Hotel is Losing the SEO Battle (And Why It’s Not Entirely Your Fault) You’ve poured your heart into every detail of your hotel, from carefully curated decor and exceptional service to a visually stunning website. Naturally, you’d expect these efforts to pay off online. But when you search for hotels in your area, your property is nowhere to be found, buried under listings from massive Online Travel Agencies (OTAs) like Booking.com