TL;DR: Post-purchase or post-booking surveys are a powerful yet underutilized tool for boutique hotels. By asking the right questions immediately after a guest books, you can uncover actionable insights that improve marketing performance, tailor messaging, and increase direct bookings. In this guide, we break down the strategy, tools, and questions that make post-purchase surveys a cornerstone of smart, data-driven hotel marketing. — Why Post-Purchase Surveys Are a Goldmine of Data for Boutique Hotels Your guests have just booked. They’re engaged, excited, and their decision-making process is fresh in their minds. That’s exactly why the post-purchase moment is one of the most valuable (and often overlooked) times to capture customer insights. Unlike post-stay surveys, which focus on satisfaction and experience, post-purchase surveys dig into why someone chose your hotel, what nearly stopped them, and what matters most to them before arrival. This intel allows you to fine-tune your messaging, better segment